“Should I start a gaming channel or a cooking channel?”
“What if I pick the wrong niche and waste months?”
Look, I’ve seen thousands of creators pick niches like they’re choosing what to wear.
Random. Emotional. Dead wrong.
Here’s What Actually Happens When You Pick Right
Your niche isn’t just a topic.
It’s your entire business model wrapped in a bow.
Pick wrong and you’ll burn out in 3 months, wondering why nobody cares about your content.
Pick right and you’ll have people begging for your next upload.
The 3-Layer Niche Framework (Most People Skip Layer 2)
Layer 1: Your Passion/Interest
- Ask yourself: “If money weren’t an issue, what would I create content about?”
- That thing you do in your free time? That’s gold.
- I know a guy who turned his “overthinking” habit into a comedy channel with 2M subscribers.
Layer 2: Market Demand (This is where most fail)
- Passion without an audience = a hobby
- Check if people are actually searching for your content
- Look at existing channels – are they getting views consistently?
Layer 3: Money Reality Check
- Some niches pay $50 per 100k views
- Others pay $5000 per 100k views
- Finance/Tech: High CPM, fewer views needed
- Entertainment/Vlogs: Low CPM, need massive views
The 5-Year Test (Most Creators Never Think About This)
Can you make content in this niche for 5 years without running out of ideas?
I’ve seen fitness channels die after 18 months.
Why?
They covered all major exercises and had nothing left.
Meanwhile, movie review channels are still going strong after 10 years.
Ask yourself:
- How many video ideas can I brainstorm right now?
- Will this topic still be relevant in 5 years?
- Can I expand into sub-niches later?
The “Faceless Gold Mine” Niches (For Camera-Shy People)
True Crime Stories: $5k-15k/month potential
- Use news articles as source material
- Add your narrative twist
- Just voiceover + stock footage
Sports Commentary: $10k-30k/month potential
- Cricket/Football have crazy high CPMs
- Cover player stories, match analysis
- Sports fans are obsessed
History Explained: $20k-50k/month potential
- People hate reading, love watching
- Content stays relevant forever
- Use AI animations + voiceover
The Biggest Niche Selection Mistake
“There’s too much competition in my niche.”
Wrong.
Competition means there’s money to be made.
If nobody else is doing it, there’s probably no audience.
Your unique angle comes from your passion, not from finding an empty niche.
My Personal Niche Selection Process
- Brain dump all your interests (even weird ones)
- Research each one for 30 minutes
- Check CPM rates from creator Q&As
- Count how many video ideas you can generate
- Pick the one that excites you AND has proven demand
The Bottom Line
Your niche determines everything.
Your income potential. Your content creation process. Your long-term sustainability.
Don’t pick based on what’s trending. Don’t pick based on what others are doing. Pick based on what you can stick with when things get tough.
Because they will get tough.
And passion is the only thing that’ll keep you going when you’re at 47 subscribers, wondering if this YouTube thing is worth it.
Next up: We’re diving into understanding your audience – because creating content without knowing who’s watching is like shooting arrows blindfolded.